RedK Design & Branding Strategy for Small Business
 

Agency-quality logo design at an affordable price.
87 RedK Design Studio


90 Small Business Marketing

 

 

 

 

Are you looking for a professional logo that will be custom made to suit your specific business persona?

My logo designs are a result of many years of design and marketing experience so they reflect a real-world attitude in terms of balancing creativity and strategic purposefulness.

Take a look at the work below and if you like what you see then let's get to work to create the definitive identifying element for your business. So much of your marketing persona depends on a professional logo to project a credible image into the minds of your clients and prospects.

I have to admit that if I was only to do one thing in graphic design it would have to be creating logos. Without wanting to sound pretentious, I tend to approach logo design with a bit of a Zen attitude. I enjoy putting a lot of time into arriving at a distillation of a companies personality so that every time you communicated to your audience you end up projecting the exact right impression.

Small businesses can project a "bigger" presence into the marketplace by applying the tricks I learnt working within advertising agencies. Every logo I make is as unique as the company that it''s designed for. A RedK logo means that you get a corporate identity that avoids that "templated" or "cookie cutter" look that you see so much of nowadays. This gives your business a much better chance of standing our from your competitors.

You want to avoid at all costs having to redesign your logo at some point in the future because it ends up costing you quite a bit to have all of your marketing collateral and stationery changed over. You also have the issue of having to spend more money to establish the new brand in the marketplace so that people still recognise that it is your same business that now looks different to before.

Now, I'm sure you can find a cheap logo design service elsewhere and if you are looking for a rock-bottom price then you're at the wrong place and I wish you well. But if you compare this price to what it will cost you from other agencies and design studios with a similar level of professionalism, creativity, and experience as me then I feel confident that you will recognise that this offer represents very good value. 

I guarantee you will be totally satisfied with my logo design service. You won't ever get a junior designer that's just come out of a 36 week design course working on your logo - what you get is a senior designer with years and years of experience having made a countless number of successful logos for happy and satisfied clients.

Click on the button below to learn about my logo guarantee and the specific details of this aspect of my work.

Available until March 31st, 2011.


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Great Design and Strategy gets results
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Here is more info about some RedK logo design projects:


upshot
whiteblack UPSHOT COFFEE - BOUTIQUE COFFEE MANUFACTURER

First off I must let you know that Upshot make the absolute best coffee that I have ever tasted since moving to New Zealand from Sydney twenty years ago. As an Italian Australian I believe I have a genetic understanding of the value of coffee as part of a civilised lifestyle - so do yourself a favour and get yourself down to their roastery in Heathcote Valley.

So back to logo design. . .

Upshot approached me to help them create a brand identity that reflected their attitude more successfully than the logo that was created for them when they first started the business. As time wore on they just came to the full realisation that their marketing efforts were being hampered by a logo that didn't capture the spirit of their enterprise.

So we got together (over a number of great cups of coffee) and developed the new brand. Justin and Megan wanted a brand that had visual strength, was connected to their authentic product qualities and possesed a bit of a tattoo type of personality.

They definitely didn't want something that looked too corporate and buttoned down. They encouraged me to develop a "harder" edge for their brand persona.

And so this came to pass. A logo that captures a lively personality just like Upshot coffee! Smiles all round.

I remember how as we were developing the brand and the various other pieces of their identity we were able to enjoy uninterrupted meetings at the table just outside the roastery.

And then I visited again a couple of months after the new brand had been launched and I found myself having to wait in a line to be served! Justin comes rushing out with a huge smile on his face and a book in his hands - he opens up a page and points to a list of sales figures and announces that he can track the lift in sales precisely to the time when we launched the new brand along with the associated new packaging and new signage.

He went on to say how on the day that they put out their gleaming new footpath sign they had people come in to the shop for the first time - these same people had been walking straight past them for the previous two years!

So there you have it - the power of design to influence people and make a measurable impact on sales activity!
   

 
pulse
whiteblack THE PULSE - CHRISTCHURCH LIBRARY TEEN WEBSITE

RedK was asked to tender for a new initiative by Christchurch City Libraries designed to increase the level of engagement by teens with the library. It was great to win the tender as I was up against a couple of the bigger agencies in town.

One of the first jobs was to develop the brand that would then go on to form the anchor point for a bunch of other design projects including a new website interface design.

It was great working with the library team - very dedicated and passionate individuals who were very expert in managing the complex taks of delivering information in an intelligent and accessible way to a wide cross-section of the community.

For this project they engaged me to develop a brand and website that departed from the existing framework that had been used to date because they were looking to achieve something that had a higher level of appeal to a younger audience.

This was a project that required a high level of collaboration as there were multiple stakeholder groups that needed to be consulted with. It was very satisfying to evolve a design that was approved by everyone involved.

When designing this logo I was constantly mindful of making sure that the design would translate well to T-shirts, bookmarks, posters and the website. I was particulary pleased with how the T-shirts turned out  - check them out by clicking here.

You can visit The Pulse website at www.thepulse.org.nz
 

So let's get started on your new logo shall we?

Click this next button and before you know it you will be the proud owner of a shiny new logo. This next page will tell you more about the logo design process as well as my satisfaction guarantee.

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Or would you like a chat first?

I'm happy to have a chat with you over the phone, or skype, or in person so that we can establish a clear sense of whether RedK is going to be able to help you to take your marketing communications to the next level.
 
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