RedK Design & Branding Strategy for Small Business - Information Design - Infographics - Pictograms

Do you believe that a picture tells a thousand words?

Using information graphics to describe critical elements of your product or service helps your audience get up to speed quicker and with greater clarity and recall.

I believe that information graphics are one of the most useful forms of graphic design. If you think how we've all become so much more visually literate, as well as more pressed for time, you can begin to recognise how info graphics can serve to get your message across more effectively. And it goes without saying that looking at a well made graphic that explains a particular concept is also a lot more engaging than reading a whole bunch of dry text.

Information graphics can be simple or complex or anywhere in between. The opportunity with this kind of communication is to transmit an idea using graphical imagery to enhance the accessibility and comprehension of a concept or set of data. The quicker and easier you are able to move a piece of information into the minds of your audience the better you're able to keep the conversation moving along towards a happy conclusion.

Using Information Graphics as a Strategic Tool

Intelligent graphics don't just send a message - they transmit a message that is more easily absorbed and recalled. As a marketer, isn't this one of the primary objectives of your work?

Using Information Graphics in your marketing communications provides a real opportunity to differentiate your business from your competitors. Because infographics are largely under-used by most businesses, you will be sending the message that you are a progressive company with a modern approach to communication.

The Secret behind Information Graphics

But there's another, more subtle message, that you send when you use information graphics in your marketing communications. . .

Modern audiences understand the idea of context. We see or read something and we immediately begin to build a mental framework that draws on past references that relate to the present piece of information or imagery. So when you present your message clothed as an information graphic here's some of the thoughts that go through the minds of your audience:

	This information is worth the extra thought and expense of being expressed graphically

	This information has a higher degree of importance

	This information graphic could help me to gain a better understanding

	This information graphic could save me time in getting up to speed

	The folks behind this information graphic think about things in a systematic or unique way

	The folks behind this information graphic are probably experts in their field

By using this form of graphic communication you are utilising a whole bunch of psychological triggers that will serve to deliver your message into the minds of your audience with a deeper degree of penetration. And that is a very good thing wouldn't you say?

Would you like a chat about your design needs?

I'm happy to have a chat with you over the phone, or skype, or in person so that we can establish a clear sense of whether RedK is going to be able to help you achieve higher levels of lead generation and sales conversion.

Sam Strati - Brand Catalyst

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